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PRESS

Below are links to articles and reviews of Emanuel’s books as well as some TV appearances.

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ON TV...

ARTICLES AND INTERVIEWS

Time
On Spreading the Word

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The New Yorker
Twilight of the Brands

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Advertising Age

Revisiting Emanuel Rosen's 'Anatomy of Buzz'

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Strategy + Business
Is Tech Eroding Consumer Loyalty?

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Forbes.com
CMO Reads

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CNN Money
Word of Mouth

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The Globe and Mail
Author spreads buzz on word of mouth

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Jack Covert Selects
The Anatomy of Buzz Revisited


The Economist

What are brands for?
 

The Atlantic
A Dangerous Question: Does Internet Advertising Work At All?

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Financial Times
The pick of 2014's management books

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