press 

Emanuel’s work has been covered in:

Articles by or about Emanuel

Fast Company........................ Three Secrets to Make a Message Go Viral

Harvard Business Review.. What Marketers Misunderstand About Online Reviews

Time ......................................... On Spreading the Word

The New Yorker .................... Twilight of the Brands

Advertising Age .................... Revisiting Emanuel Rosen's 'Anatomy of Buzz'

Strategy + Business ............ Is Tech Eroding Consumer Loyalty?

Forbes.com ........................... CMO Reads

CNN Money ............................ Word of Mouth

The Globe and Mail ............. Author spreads buzz on word of mouth

Jack Covert Selects ............ The Anatomy of Buzz Revisited
The Economist ..................... What are brands for?

The Atlantic.............................A Dangerous Question: Does Internet Advertising Work At All?

Financial Times.....................The pick of 2014's management books