Next Book (2014)
Absolute Value: What Really Influences Customers in the Age of (nearly) Perfect Information (HarperBusiness, 2014). This is my next book which I co-authored with Itamar Simonson, from Stanford GSB. You can pre-order it here. The book's web site is here.
Latest Book (2009)
This book is an updated version of my first book (with over two-thirds new material). See here what they say about this book
. You can find an overview of the book here, and the link from notes are here.
First Book (2000)
The Anatomy of Buzz “has managed to generate quite a bit of buzz itself” as BusinessWeek noted. The book hit The Wall Street Journal’s business best-seller list and is now available in 12 languages
. Keep in mind that it was written when Mark Zuckerberg was 15, so for a more updated version, I recommend The Anatomy of Buzz Revisited