Absolute Value: What Really Influences Customers in the Age of (nearly) Perfect Information (HarperBusiness, 2014). This is my new book which I co-authored with Itamar Simonson, from Stanford GSB. You can order it here. The book's web site is here.





    This book is an updated version of my first book (with over two-thirds new material). See here what they say about this book You can find an overview of the book here, and the link from notes are here. 
    It's also available in RussianKorean and Italian.




    The Anatomy of Buzz “has managed to generate quite a bit of buzz itself” as BusinessWeek noted. The book hit The Wall Street Journal’s business best-seller list and is now available in 12 languages. Keep in mind that it was written when Mark Zuckerberg was 15, so for a more updated version, I recommend The Anatomy of Buzz Revisited.