Emanuel (Manu) Rosen is the author of the national bestseller The Anatomy of Buzz (Doubleday, 2000). His latest book, Absolute Value (with Stanford professor Itamar Simonson), won the 2016 American Marketing Association Best Book Award. Emanuel was previously vice president, marketing, at Niles Software, where he launched the company’s flagship product, EndNote. Rosen is a dynamic speaker who has engaged audiences in numerous forums around the world, including at companies such as Google, Intel, and Nike. He started his career in marketing as an award-winning copywriter and his books are available in thirteen languages.
Emanuel’s work has been featured in the Harvard Business Review, Time, Advertising Age, and many other media. In 2016 he was inducted into the Word of Mouth Marketing Hall of Fame.