about emanuel 

Emanuel (Manu) Rosen is a bestselling author whose books have been translated into thirteen languages. He was born in Israel where he went to school, served in the army, and was an award-winning copywriter. After his graduate school education in the United States and a successful career as an executive in Silicon Valley, Emanuel turned to writing.


His first book, The Anatomy of Buzz (Doubleday, 2000) was a national bestseller. His third book, Absolute Value (with Stanford professor Itamar Simonson), won the 2016 American Marketing Association Best Book Award. Emanuel was previously vice president, marketing, at Niles Software, where he launched the company’s flagship product, EndNote. Rosen is a dynamic speaker who has engaged audiences in numerous forums around the world, including at companies such as Google, Intel, and Nike. His work has been featured in the Harvard Business Review, Time, Advertising Age, and many other media.

He is married to Daria Mochly-Rosen, a professor at Stanford. They live in Menlo Park, California, and have four adult children. If Anyone Calls, Tell Them I Died is his fourth book.

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